Counter Viral
Stopping Misinformation


Misinformation, disinformation, and incendiary content can spread quickly online. One small, but contributing, distribution stream of such content is by well-meaning individuals and influencers that share the content to correct or counter the information, but by doing so contribute to its spread, granting direct access to their audience, followers, and connections as well as signaling increased social engagement for algorithmic distribution elsewhere.

Counter Viral aims to cut off the distribution by serving as a content stand-in for such corrections and to not reward those creating such content with traffic. The example below shows the social media thumbnail that Counter Viral uses if used as a substitute on Facebook. Instead of sending friends and loved ones to Fox News, they would be directed to this website.


Counter Viral is a project of Ghostleft.